MYCYBERSALE 2017 Result
Target vs. Result
|
Item |
Target |
Results |
Achievement |
|
Total GMV |
RM300million |
RM311million |
+3.7% |
|
Export Revenue |
RM20million |
RM39million |
+95% |
|
Number of Exporters |
360 |
497 |
+38% |
|
Number of Market Access |
10 |
26 |
160% |
Top 10 Categories
|
Top 10 |
by Local GMV (own store only) |
by Export GMV (own store only) |
|
1 |
Health & Beauty (28.67%) |
Travel (86.70%) |
|
2 |
Fashion (24.27%) |
Fashion (10.88%) |
|
3 |
Travel (19.57%) |
Gifts, Premiums & Souvenirs (1.67%) |
|
4 |
Groceries (10.42%) |
Home & Living (0.23%) |
|
5 |
Electronics (5.14%) |
Groceries (0.22%) |
|
6 |
Gifts, Premiums & Souvenirs (3.63%) |
Services (0.09%) |
|
7 |
Books & Media (1.84%) |
Baby & Kids (0.06%) |
|
8 |
Electronics Accessories (1.66%) |
Health & Beauty (0.05%) |
|
9 |
Baby & Kids (1.16%) |
Books & Media (0.04%) |
|
10 |
Food & Beverages (0.97%) |
Electronics Accessories (0.01%) |
Top 10 Export Countries (own store only)
|
Top 10 |
by Local GMV (own store only) |
|
1 |
Singpore (31.66%) |
|
2 |
USA (6.71%) |
|
3 |
Brunei (4.45%) |
|
4 |
Australia (4.03%) |
|
5 |
Others (3.97%) |
|
6 |
China (3.25%) |
|
7 |
Hong Kong (3.18%) |
|
8 |
India (2%) |
|
9 |
Taiwan (1.85%) |
|
10 |
Indonesia (1.67%) |
Top 5 Local Purchase - Own store vs. eMarketplaces
|
Top 10 |
Own Store |
eMarketplaces |
|
1 |
Wilayah Persekutuan Kuala Lumpur |
Selangor |
|
2 |
Selangor |
Wilayah Persekutuan Kuala Lumpur |
|
3 |
Johor |
Pulau Pinang |
|
4 |
Pulau Pinang |
Kedah |
|
5 |
Perak |
Johor |
Most Preferred Payment Methods - Own store vs. eMarketplaces
|
Top 10 |
Own Store |
eMarketplaces |
|
1 |
Online Banking (FPX) |
Online Banking (FPX) |
|
2 |
Credit / Debit Card |
Credit / Debit Card |
|
3 |
Others |
Others |
|
4 |
Paypal |
Paypal |
|
5 |
Senang Pay |
Senang Pay |
Most Used Devices for Payment - Own store vs. eMarketplaces
|
Own Store |
Devices |
eMarketplaces |
|
44.18% |
Mobile |
47.96% |
|
52.18% |
Desktop |
47.34% |
|
3.64% |
Others |
4.7% |
Top 3 Most Preferred Local Delivery
|
Delivery Methods |
Percentage |
|
Next Day Delivery |
66% |
|
Same Day Delivery |
10.72% |
|
Pre-Order |
6.77% |
Top 5 Most Used Marketing Channels
|
Top 5 |
Own Store |
eMarketplaces |
|
1 |
|
|
|
2 |
Own Website |
Own Website |
|
3 |
|
|
|
4 |
|
|
|
5 |
Email Marketing |
Email Marketing |
Source of information from PIKOM (organiser of MYCYBERSALE 2017)
#MYCYBERSALE #crossborder #export
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