MYCYBERSALE 2017 Result

 

Target vs. Result

Item

Target

Results

Achievement

Total GMV

RM300million

RM311million

+3.7%

Export Revenue

RM20million

RM39million

+95%

Number of Exporters

360

497

+38%

Number of Market Access

10

26

160%

 

Top 10 Categories

Top 10

by Local GMV (own store only)

by Export GMV (own store only)

1

Health & Beauty (28.67%)

Travel (86.70%)

2

Fashion (24.27%)

Fashion (10.88%)

3

Travel (19.57%)

Gifts, Premiums & Souvenirs (1.67%)

4

Groceries (10.42%)

Home & Living (0.23%)

5

Electronics (5.14%)

Groceries (0.22%)

6

Gifts, Premiums & Souvenirs (3.63%)

Services (0.09%)

7

Books & Media (1.84%)

Baby & Kids (0.06%)

8

Electronics Accessories (1.66%)

Health & Beauty (0.05%)

9

Baby & Kids (1.16%)

Books & Media (0.04%)

10

Food & Beverages (0.97%)

Electronics Accessories (0.01%)

 

Top 10 Export Countries (own store only)

Top 10

by Local GMV (own store only)

1

Singpore (31.66%)

2

USA (6.71%)

3

Brunei (4.45%)

4

Australia (4.03%)

5

Others (3.97%)

6

China (3.25%)

7

Hong Kong (3.18%)

8

India (2%)

9

Taiwan (1.85%)

10

Indonesia (1.67%)

 

Top 5 Local Purchase - Own store vs. eMarketplaces

Top 10

Own Store

eMarketplaces

1

Wilayah Persekutuan Kuala Lumpur

Selangor

2

Selangor

Wilayah Persekutuan Kuala Lumpur

3

Johor

Pulau Pinang

4

Pulau Pinang

Kedah

5

Perak

Johor

 

Most Preferred Payment Methods - Own store vs. eMarketplaces

Top 10

Own Store

eMarketplaces

1

Online Banking (FPX)

Online Banking (FPX)

2

Credit / Debit Card

Credit / Debit Card

3

Others

Others

4

Paypal

Paypal

5

Senang Pay

Senang Pay

 

Most Used Devices for Payment - Own store vs. eMarketplaces

Own Store

Devices

eMarketplaces

44.18%

Mobile

47.96%

52.18%

Desktop

47.34%

3.64%

Others

4.7%

 

Top 3 Most Preferred Local Delivery

Delivery Methods

Percentage

Next Day Delivery

66%

Same Day Delivery

10.72%

Pre-Order

6.77%

 

Top 5 Most Used Marketing Channels

Top 5

Own Store

eMarketplaces

1

Facebook

Facebook

2

Own Website

Own Website

3

Google

Instagram

4

Instagram

Google

5

Email Marketing

Email Marketing

 

Source of information from PIKOM (organiser of MYCYBERSALE 2017)

#MYCYBERSALE #crossborder #export

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